At the time, many other established brands offered affordable copies of classic Fender models including the Stratocaster®, Telecaster®, Precision Bass® and Jazz Bass® guitars. Victor Squier started making his own hand-wound violin strings, and the business grew so quickly that he and his employees improvised a dramatic production increase by converting a treadle sewing machine into a string winder capable of producing 1,000 uniformly high-quality strings per day.
Squier Company in 1965; by 1982 the Squier name had resurfaced as a low-cost "value brand" alternative initially manufactured and distributed in the Japanese domestic market and soon offered to Europe, North America and the rest of the world. As his business grew, Squier moved the company to 429 Lake Ave. Up to 1900, the best violin strings were made in Europe.
By May, Fender Japan had six vintage instruments— '57 and '62 Stratocaster models, a '52 Telecaster, '57 and '62 Precision Bass® models and a 62 Jazz Bass®.
Meanwhile, as the flood of Asian Fender copies surged over Europe, Fender sought a competitive low-cost alternative.
While the brand has produced its share of innovative designs over the past 25 years, its main focus and most successful approach has always been to be the "value brand" alternative to its big brother, Fender. Fender entered the picture in the 1950s, when the V. Squier Company began supplying Southern California inventor and businessman Leo Fender with strings for his unusual new electric guitars. By the mid-1970s, the Squier name was retired as the strings had taken the Fender name.
S.-trained violin makers and is often referred to as "the American Stradivarius." Victor returned to Battle Creek, where he opened his own shop in 1890. With a limited market for violins in Battle Creek, however, Squier astutely sought relationships with national music schools and famous violinists.
Accordingly, the long-dormant Squier name was resurrected and assigned to export versions of the new Fender Japan vintage models; these became known as Squier JV ("Japanese Vintage") instruments.
These high-quality models featured minimal design changes, including a small Squier logo on the headstock where the "Original Contour Body" decal normally appeared, and a more cost-effective zinc tremolo block in place of the usual steel one.
In one particularly galling instance, for example, one manufacturer used headstock logos closely resembling those of original pre-CBS Fender guitars, but using the words "Tokai" (with a large backward uncrossed "F"), "Springy Sound" instead of "Stratocaster," "Breezy Sound" instead of "Telecaster," "Oldies but Goldies" instead of "Original Contour Body" and —the last straw— "This is the exact replica of the good old Strat" instead of "Fender Musical Instruments" in small print below the main logo. Fender acted by setting up its own official Japanese manufacturing operation, Fender Japan, in March 1982. S.-Japanese venture, Fender Japan produced guitars with material and technical support from Fender's U. facilities; Japanese manufacturing facilities even included factories that had been producing the aforementioned Fender copies. To maintain and control costs over the years, Squier instruments have been produced in several nations, including Japan, Korea, India, China, Indonesia and Mexico. He moved to Boston in 1881, where he built and repaired violins with his son, Victor Carroll (V. To this day, their violins are noted for their exceptional varnishes, and they command high prices as fine examples of early U. In the 1930s, Squier began making strings for the era's new electric instruments; the company also sold pianos, radios and phonograph records until divesting itself of all string-related products in 1961. Squier Company became an official original equipment manufacturer for Fender in 1963, and Fender bought the V. Squier string company in early 1965 shortly before Fender itself was bought by CBS in May of that year. When Squier versions of these instruments appeared, demand for them as the "official" cost-conscious alternatives was immediate, and a brand name was reborn. B." Squier, a young English immigrant who arrived in Battle Creek, Mich., in the latter part of the 19th century, was a farmer and shoemaker who had learned the fine European art of violin making. Squier violin, banjo and guitar strings became well known nationwide and were especially popular among students because of their reasonable price.In late 1983, as it had in Europe and Japan, Fender decided to import Squier instruments into the United States in order to compete with the many copies flooding the domestic market.These early Squier JV models were produced until late 1984 and are highly sought after among collectors today for their quality and relative scarcity.
Soon after their introduction, a new and larger Squier logo appeared, accompanied by the now-familiar "by Fender" logo.